New Repeat Customer Campaign Templates

Campaign Name Goal Metric
NPS survey Better understand customers' sentiment towards the product NPS score
Woo passives Increase engagement with premium features Churn
Win over detractors Reduce churn Churn
Promoter request for review & referral Increase new trials started by word of mouth New trials

NPS survey

Subject: Little help?

Hey {{user.first_name | capitalize | default: "there"}},

We’re so grateful to have you on board as a customer — and we’re working constantly to make [Product] as valuable as possible to you.

One big piece of that process? Hearing from you! Your feedback means the world to us, because it helps us figure out what we should focus on.

If you don’t mind, could you take a second (truly, 1 second) to let us know we’re doing? We really want to know what you think.

How likely are you to recommend [Product] to a colleague or friend?

1 = not at all likely

10 = extremely likely

[ 1 ]  [ 2 ] [ 3 ]  [ 4 ] [ 5 ] [ 6 ]  [ 7 ] [ 8 ] [ 9 ] [ 10 ]

Looking forward to your input. Thanks so much!

[Signature]

Woo passives

Follow up with users who replied with a score of 5-7.

Subject: Doing better

Hey, {{user.first_name | capitalize | default: "there"}}!

A few days ago, you let us know through our survey that you’re feeling pretty “meh” about [Product]. Your feedback is really appreciated.

We’d love to learn what needs to happen for [Product] to go from being just okay, to awesome. Would you mind sharing how we could do better?

Thanks again for your input — we wouldn’t be here without you! 🙏

Talk soon,

[Signature]

Win over detractors

Follow up with users who replied with a score of 1-4, asking what’s gone wrong and offering to help.

Subject: Doing better

Hey, {{user.first_name | capitalize | default: "there"}}! 

A few days ago, you let us know through our survey that you’re not super happy with [Product]. Your feedback is really appreciated, and we definitely want to fix that. Would you mind letting me know how I can help?

Happy to chat over email or set up a call. Let me know what works best for you.

Talk soon,

[Signature]

Promoter request for review & referral

Follow up with users who replied with a score of 8-10, asking them to write a review of your product or refer a friend.

Subject: Help spread the word?

Hey {{user.first_name | capitalize | default: "there"}},

Wow, thanks for rating [Product] so highly when I reached out a few days ago. We’re so, so glad you’ve enjoyed [doing whatever product does] with us! 🙏

Since you’ve been getting value from [Product] so far, I have a quick ask: would you be open to sharing your experience by writing up a short review?

The more positive reviews we receive, the easier it becomes for others to find out about [Product], too! No lengthy paragraphs required (unless that’s your style) — even 1-2 short sentences would mean the world to us.

If you’re interested, you can leave a quick review…

  • On [Review Site #1]
  • On [Review Site #2]

Either way, I’m so grateful to know you’ve been getting value from [Product] — I really mean it when I say we’re glad you’re here.

Please let me know if there’s anything I can help you with directly. Otherwise, have a great day!

Thank you again,

[Signature]

Still need help? Contact Us Contact Us