New Customer Campaign Templates

Campaign Name Goal Metric
Newly upgraded Increase engagement with premium features Churn

Newly upgraded

Message 1 of 3

Subject: [Phrase referencing the benefit they’re about to enjoy now that they’ve upgraded. E.g., Your email game’s about to get so much stronger]: *Pro* tip 1 out of 3

Hi {{user.first_name | capitalize | default: "there"}},

Congratulations on joining the [Product] [paid plan name] family! We’re so glad you’re here, and we think you’re gonna *love* your new [paid plan name] plan.

Our team is here to help you squeeze every little drop of value from [Product] [paid plan name] — and the first step is [first action they need to take to feel value from paid features. Include link to URL within the app where they’ll do this, if possible].

Remember those three tips we sent you, back when you first started your free trial?

Over the next several days, you’ll receive a few similar tips — except these are exclusively for the cool kids on [paid plan name] :)

Here’s pro tip #1: [first action they need to take to feel value from paid features].This helps you [get benefit paid feature #1 creates].

Step 1:

[Instructions]

[photo or GIF demonstrating where in the app to take action]

Step 2:

[Instructions]

[photo or GIF demonstrating where in the app to take action]

Step 3:

[Instructions]

[photo or GIF demonstrating where in the app to take action]

[Add or remove the current number of steps as needed]

If you need *any* help getting your [paid plan name] account set up at all, reply to this email. We’ll get right back to you.

Glad you’re here,

[Signature]

Message 2 of 3

Subject: *Pro* tip 2 out of 3: [get benefit] with [paid feature #2]

Heya {{user.first_name | capitalize | default: "there" }},

Have you ever wanted to [get benefit]? Great news: now you can, with [paid feature #2]!

Step 1:

[Instructions]

[photo or GIF demonstrating where in the app to take action]

Step 2:

[Instructions]

[photo or GIF demonstrating where in the app to take action]

Step 3:

[Instructions]

[photo or GIF demonstrating where in the app to take action]

[Add or remove the current number of steps as needed]

Hope you’re enjoying your [paid plan name] so far! We’ll send you one last pro tip in a few days to help you get the very most out of your account. However, if you have any questions at all, we’re happy to chat sooner — just reply to this email. My team and I are here for you.

Cheers,

[Signature]

Message 3 of 3

Subject: *Pro* tip 3 out of 3: [get benefit] with [paid feature #3]

Hi {{user.first_name | capitalize | default: "there"}},

This is your last little pro tip from us as a new [paid plan name] customer! Today, you’ll learn how to [get benefit] with [paid feature #3].

Here’s how to get started:

Step 1:

[Instructions]

[photo or GIF demonstrating where in the app to take action]

Step 2:

[Instructions]

[photo or GIF demonstrating where in the app to take action]

Step 3:

[Instructions]

[photo or GIF demonstrating where in the app to take action]

[Add or remove the current number of steps as needed]

We really hope these tips have been useful, and helped you [do more of what your product does / do it better than ever before].

Moving forward, please email us *any time* if you need something. We’re here to help however we can.

Happy [verb your product does]ing!

[Signature]

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